The demand for bottled water has been growing fast since the 1980s, increasing rapidly in the last decade. Consumer demand for bottled water is expected to continue to increase, as water supplies worldwide are deemed undrinkable or unhealthy. More than 60% of consumers questioned about their purchase of bottled water claimed “taste” was the primary reason for buying bottled water. Other reasons cited were safety and concerns about “too many chemicals in tap water”.
Bottled water may even be necessary, in case of temporary tap water contamination. Whatever the reason, the trend towards consuming bottled water is foreseen to increase in the coming years. Free of sugar, calories and alcohol, it outruns beer, wine, juice, coffee and soda as the beverage of choice.
There may be good, rational reasons for the popularity of bottled water. It is convenient, much more portable than a tap. It may be pure as driven snow when it is tested at the plant, but is it still so virginal once it has passed through old pipes in homes and offices?
Above all, consumers may be buying bottled water because they believe it is fundamentally safer, less likely than tap water to become contaminated – a growing worry nowadays. And, if it is contaminated, that contamination is likely to be spotted and neutralised faster and more effectively by a bottler than by government regulators or a water utility.
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